You may or may not have looked into keyword research and analysis. But if you have, you know it can be a daunting task. If done correctly, expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results.

Unfortunately, these free tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These free keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.

Real keyword research requires research AND analysis. There are so many aspects to the process that cannot be left to chance. Attempting to do the keyword research on your own is, in most cases, like going to a veterinarian to fix your car. Our advise to clients we do SEO services for is to simply leave this task to the SEO experts who have the correct keyword research tools and expertise.

However, for our clients that are utilizing our Edit On Site content management system, you do possess the abilities to do some optimization of your website/web pages yourself. So if you haven't begun this process yet, we suggest you use the tips below to get started.

1. Latent Semantic Indexing (LSI) - Use multi-word phrases

Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases.

Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.

LSI is NOT new. Those doing keyword research over the years have always known to use synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI. More often than not, these "long tail", less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.

2. Page Specific Keyword Research - Target your niche keyword phrases for each site page

Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same Meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO, gives each site page a chance for higher ranking on its own.

3. Keyword Analysis - Cross referencing in the search engines

Once the majority of the keyword research has been done for a site page, it's time to plug those terms into the search engines to determine:

  • If it is really the desired niche keyword for that page
  • To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
  • Are the other sites listed for your keywords truly your competitors?
  • Are the sites listed for your keyword even related to your industry, products or services?

These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don't want to build your on-page optimization on the wrong niche keywords!

4. Ongoing Keyword Research - Repeat your keyword research on a consistent basis

While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites - to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.

Most Successful Strategy to Streamline Your Keyword Research Efforts:

Yes, many website owners will opt to do the keyword research and analysis themselves with only a marginal effect on an SEO campaign. It's not the most successful strategy to use for the most effective results, but it IS better than doing nothing at all.

To be certain of your keyword data, accurate keyword analysis should be performed - and cross referenced - across multiple expert keyword tools.

Effective keyword research lays the ground work for effective SEO results and can help you kick-start the ranking process - perhaps even giving you a step up on your competitors.

The most successful strategy to streamline your keyword research efforts is to hire an expert. Focus your business efforts on your strengths and expertise and allow the SEO experts to effectively perform the keyword research analysis correctly.


Narrow Gate Media mainly serves Indiana businesses and specializes in professional website design and web development utilizing a powerful content management system.