If you have done research on search engine optimization and how SEO can help improve your website's performance, than you have undoubtedly come across the word SERP or SERP’s. If you are like most, you are probably curious as to what role this has in SEO.

 

Well, contrary to what some people think, SERP is not what you put on pancakes. It's actually an acronym for Search Engine Results Page. So a SERP is a page of results (list of links) that is generated after someone has gone to a search engine like Google and typed in a keyword phrase and then hit "enter".  In the simplest terms, it’s the results page.

 

Since the goal of every SEO campaign is to have high rankings on the SERP’s, you now know why this term is so widely used. 

 

Good luck on the SERP’s.

One of the best ways to determine how effective your website performs is to analyze your visitor’s behavior while they are on your site.  This can be accomplished by using a valuable tool called web statistics or web analytics.

All of the Edit On Site website packages come with the SmarterStats website statistics and SEO software.  You’ll want to use your website’s stats to gather useful information that will make your site user friendly and ultimately more profitable.

Since the server records everything, SmarterStats could potentially present you with a lot of data.  With the following tips and a little time you can tame this data.  Then you will be on your way to knowing which pages of your site are finely tuned and which pages need help.

The biggest misleading statistic for your site are “hits”.  You may have talked to someone who brags about the thousands of hits their website gets every week.

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