Indianapolis Web Design Blog by Narrow Gate Media
By Tom Vaught on 1/19/2011 11:58 AM
Karen Bannan recently posted a story that said that paid search marketing is up in a big way for technology marketers, according to a report from interactive marketing analytics company Covario Inc.

The report, Covario's “Q3 2010 Global Search Spending Analysis,” which aggregates about $300 million in paid search spending from a variety of consumer electronics and technology-related companies (including Hewlett-Packard Co., IBM Corp. and Microsoft Corp.), found that spending behind paid search advertising was up 19.8% in the third quarter of this year compared to the second. Year over year, paid search spending rose 46.8%. Meanwhile, cost per clicks (CPCs) rose 14%.

Some of the growth came from the fact that Bing's search engine, rather than Yahoo's, now powers Yahoo search results, said Craig Macdonald, senior VP-products and CMO at Covario. “Advertisers are increasing budgets because companies that may have had the No. 1 search spot on Yahoo now might be below the fold,” he said. In order to stay above the fold, tech companies are buying their way onto that first search results page, he said. ...
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