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Were you aware that your current behaviors,
strategies and methods may be grounds for stopping
your
website?
Currently there are millions of websites online. Many
of them are not producing any results for their
owners. Is your website full of dead static
webpages? Are you getting any visitors to your
site? Overall, how is your website beneficial to your
business? What is it doing for you?
Although it is true that if you don't have a web site
on the Internet then your business is at serious risk
of being passed over by your prospects, giving your
competitors the advantage. But if you're not
running your site in an appropriate way then not only
can it be a waste of time and money, but it may
actually be counter productive, hurting your
business, your image and reputation more so then by
not having a website at all.
Check out these five reasons why you might want to
stop your website.
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Five Reasons To Stop Your Website
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1-Your website is not well
designed.
Website visitors are influenced by design and they
trust their eyes more so then any other sense. If
your website is not well designed meaning it is too
busy, not very intuitive, includes a non-friendly
navigation system or has technical problems such as
scripting errors, slow loading pages, etc. it is easy
for your site visitors to be blocked from the
information they are trying to find and be inclined to
see these problems as a representation of you and
your business.
2-Your website is not up-to-date.
Do you have old, out dated or obsolete information or
content on your website? If you do, your visitors
may question your expertise or knowledge. Most
visitors will not tolerate old and out dated content.
If they go to your site and it's out of date, they will
leave your website and go to your competitor's site.
They may not contact you for this reason and in
most cases will not return to your website in the
future. There are literally millions of sites out there
today that keep their information fresh and up to
date. Some even update theirs daily or even hourly.
These sites tend to be more successful. Remember,
content is key. Keep it fresh and up to date and you
will start seeing better results and an increase in
website traffic.
3-You do not reply your e-mails regularly and
with delay.
If you don't give the attention to your website
visitors emails, then wouldn't it be fair to say that
you may provide the same type of service and
attention to your regular clients? Returning emails
should be a simple routine you include in your daily
tasks. I'm not saying you have to reply within the
hour, but replying within 24-48 hours would be
appropriate. I've seen this all too many times. You
delay in responding to emails, while your competitor's
timely response has started to form the relationship
and trust that your prospect ultimately needs in
order to win him/her over. All the while you are just
now getting back with them for the first time. Now
you are too late.
4-Your website is not optimized for search
engines.
Once your prospects do a search on the internet for
your products and services, they are being directed
to your competitor's website who has invested in
being indexed and ranked in the top search engines.
All the time, money and effort you have invested in
your website's design, hosting, support, content and
emails is literally wasted if you don't have a good
presence in the major search engines. Being visible
on the internet once your site is up is vital to the
success of your website. I like to explain it using
this analogy: "If you had a highly sought after car
that you wanted to sell and your asking price was
very attractive, would you sell the car easier by
placing it in a cornfield somewhere out in the country
or would it sell quicker by placing it at the busiest
intersection of your city's downtown streets?"
Basically, you can have the best product or service
in the world, but if it's not in front of the people who
want to buy it then your chances of selling it are
unlikely. You should target your audience and get
listed and ranked in the top search engines. You
should also consider other eMarketing methods such
as ezines, articles, forums, banner ads, etc.
5-Insufficient information and facilities in your
website.
Whether your doing ecommerce or not, if you don't
mention your postal address, additional contact
information or fail to include such pertinent
information as price lists or descriptions of the
benefits and/or value of your products and services
then it will be difficult to capture your visitor's
interest. No pricing information means no path for a
decision or next step. Your site visitors make their
decisions using many parameters but price seems to
be most important in most scenarios. Other things
your site visitors will consider are an intuitive
shopping cart and security. If you don't have these
items, then it's a good time to stop your site.
Summary
If you're deciding to create a website and you want
to be successful, you need to have a strategy.
Otherwise you are setting yourself up for failure and
taking a chance of tarnishing your reputation, image,
and business. Not to mention, wasting a lot of time,
effort and hard earned money along the way.
There are many resources online that can give you
more information on what I have outlined here. You
can find countless articles showing in detail all of the
things that you will need for a successful website.
Personally, I like the lists that give "check points"
that you can follow in an orderly way. Please use
these tools while developing your website or hire
professionals such as Narrow Gate Media.
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Get Started
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Contact Tom Vaught at 317-924-3495
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About NGM
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Narrow Gate Media is an award-winning new media firm that specializes in the development of Website Solutions and Interactive Media. Our web services include web design, web programming, web hosting and web promotion.
Read On...
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Quick Links
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voice: 317-924-3495
web:
http://www.narrowgatemedia.com
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