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1. Drive qualified traffic. Through online
advertising, we drive pre-qualified prospects in your
area (looking for your product or service) to your
website, phone & email. We then provide automated
and detailed daily reports listing the results your
campaign has generated. This approach provides you
with the most "bang for your buck" since it is results-
based, meaning you only pay for what you get, unlike
any other form of advertising out there. In addition,
the tracking feature allows you to see the results
you have received and then quickly and easily
measure your return on investment.
2. Collect visitor data. Goal oriented, this
can include an assortment of techniques, depending
on the type(s) of information you want to gather.
Some examples include: collecting email addresses,
tracking visitor "footprints" as they go through your
site, collecting RFQ or RFI information, complete
contact information, credit card #'s, demographic
information, and so on. Many times this data is
either delivered to you in email or stored in an online
database for your accessibility, manipulation and
follow up.
3. Convert visitors to customers. It's
simply not enough to just get prospects to your
site. This is only half the battle. The more
important thing is converting those visitors into
customers once they are in your site. Depending on
your needs, a conversion could be as simple as
getting them to call or email you, or it could be
getting them to fill out an online application, submit a
reservation, or complete an online order. We have
several techniques that can be used to track and
measure conversions to identify problem areas and/or
confirm and build upon successes.
4. Keep in front of customers. Since
typically a significant amount of time, effort and
expense goes into getting customers to your site,
you need to make sure you get the most out of this.
We all know that it costs less to do business with
existing customers than it does to get new ones. So
why don't more people concentrate on this part of
the sales cycle? I'm not sure, but we have a tried
and true approach to staying in constant contact
with your customers. It is much more cost effective
than traditional marketing techniques and is much
quicker and easier to do. In addition, the tracking
feature is invaluable, allowing you to see who your
piece was sent to, who opened it, who went for
more information, etc. This platform helps you keep
in front of your prospects and clients long after they
have left your site and provides incentive for their
return. This is the final step for completing
the "Cycle".
Is your website "hitting the cycle"? Contact
NGM today to increase your batting average.
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