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March 2007

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Why use a CMS?

Benefits of a CMS

Summary

About NGM

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CMS is an acronym for Content Management System. In simple terms, a CMS is software "wired" to a website, allowing non-web professionals the ability to update, add to, and manage a website.


Why use a CMS?

All web sites need fresh, up-to-date content. Whether you update annually, weekly, or every few minutes, a CMS allows you more control. A good CMS includes a mechanism for easy editing of web pages and much more. Content management means you have greater control over your content, for example:

  • you may want to preview new content before you publish it
  • you may want a workflow process, where some people are authors and some have the right to publish
  • you may want to control access to certain content
  • you may want to publish many different types of content like documents, events and news, in addition to regular HTML web pages
  • you may want to look back at what was on the site, and when; and see statistical information
A CMS allows for transparency of communication. It forges a channel of communication from site publisher to the site audience, where communication flows from you, through your site, to your customers.

  • Benefits of a CMS
  • A CMS can:

    1. Replace the need to employ expensive technical staff.
    2. Scale, allowing your site to grow without redevelopment costs.
    3. Allow you to keep pace with customers' expectations.
    4. Empower and motivate your business users to contribute and take ownership.
    5. Allow growth while ensuring a high level of quality across the entire site.

  • Summary
  • A CMS can dramatically decrease the cost of ongoing site updates as well as improving quality control. This improves your Return On Investment. Even if you like Narrow Gate Media doing all your content changes for you, if you want a faster, more cost-effective way of keeping your site current, you need to consider a CMS. Call Narrow Gate Media today for more information.

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    Call our office at 317-924-3495

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    About NGM
    Narrow Gate Media is an award-winning eMarketing Communications firm that has received international recognition for outstanding production, design and content in the field of new media. Narrow Gate Media designs and develops Internet Solutions, Interactive Media Products and Multi-Media Presentations that effectively communicate your message to your target audience.

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