I'm curious, have you heard the term "website ranking" before? This is your position in the search engine results for a particular keyword (search term). Why is this important? Because this is what determines whether or not you receive visitors (traffic) to your website from the search engines. It is generally accepted that if you're not listed in the top 30 results, then as far as the person searching is concerned, you don't exist! With that said it's obvious that being in the top 30 results is critical for success, especially if you need to generate leads, sales, etc. from your website. Bottom line, if you're in business and you have a site, you need to be concerned with your rankings. So, how do you rank?