You need to know where your traffic is coming from, and why. Are search engines your site's biggest source of traffic? Or do you have little-known but significant on-ramps from other Web sites, perhaps complementary companies who are potential business partners? Also, are your efforts to generate new customers and sales leads working or not? You can find out who is sending you traffic - by specific Web page, domain and domain type.

You need to know what users like and don't like about your Web site. Web site monitoring tools identify your site's most requested pages, as well as your most common entry pages and exit pages. If you know what is working well, you can optimize your site to provide more of it. Knowing your most common exit pages can be just as beneficial.

You need to know about any defects on your site. You can see the operating systems and browsers your users have. It should help you to know, for example, the percentage of your users who have Macintosh systems and who use Netscape browsers. Beyond that, you can see how many users are attempting to link to nonexistent or "404" pages.

It's how you'll really get to know your customers. The Internet allows you to understand your customers and prospects better than other media and marketing channels. Web monitoring tools also can track conversions (sales) and trace the steps leading to conversions in a way no offline medium can.

For more details on the benefits of site-traffic analysis or to implement this into your Web site solution, contact Narrow Gate Media today!